Author: UTBA Staff

April 2010 UTBA Readership Stats

Another exciting month has passed at UTBA.  We had our first mention in the print media, expanded the number of reviewers, and reviewed 19 very different shows.  Looking back, we had a successful month.  After seeing the stats, we hope you’ll agree. Visitors The number of visitors to the UTBA site was down slightly in March.  We had 1,294 unique visitors (a decrease of 12.7%) making 2,448 separate visits to the UTBA site (down 14.0%).  We believe that this drop in site traffic is due to the fact that fewer shows were reviewed, and more of the shows were short run productions.  Visitors have viewed a total of 10,300 pages on the UTBA site (4.21 pages/visit or 7.96 pages/unique visitor).  So, although the number of visitors was down, the number of pages per visit is up significantly.  Average time spent on the UTBA web site is also up by 5.45% to 2 minutes and 42 seconds. The most popular reviews for March are BYU’s end of semester Divine Comedy show, A Flickering (where there was a lively discussion in the comments section), SCERA’s Les Misérables School Edition,  SCERA’s Once Upon a Mattress, and Plan B Theatre Company’s Amerigo.  By the way, this is the first time ever that two reviews of the same company have both been among the top 5 most read reviews in a month.  Congratulations to...

Read More

UTBA Wants YOU!

We’re looking for reviewers right now in Salt Lake, Davis and Weber counties.  Yes, we’re openly recruiting people to enlist in the UTBA “army” of play reviewers.  In other words, “UTBA wants YOU!” The UTBA is growing quickly.  But some areas of our growth are more robust than others.  We’ve kept up well with the demand for reviewers, but still we sometimes struggle to review all the shows that request our presence. Just like the U.S. Army, we are looking for more people, but we do have some qualifications for new recruits.  You must be at least 18 years old, be able to produce a review promptly, and have an engaging and interesting writing style.  Theatrical or critical training is not required (although it is preferred). During the process of reviewing productions for UTBA,  reviewers also are asked to introduce themselves to the theater staff, take notes on the show, and talk with audience members.  UTBA reviewers are asked to produce a review quickly after the show is complete–preferably the same night so that the production is still fresh in their memory.  Reviewers are never alone in the process, however.  UTBA administrators preview all reviews and give suggestions on how they can strengthen the final product. If you become a UTBA reviewer, we will attempt to match you with productions that best suit your expertise, tastes, and schedule.  (If...

Read More

March 2010 UTBA Readership Statistics

If I could choose one word to describe UTBA’s second month, it would be growth.  Almost every possible measure of visitor traffic has risen.  We’re noticing more blogs linking to us and we’ve gained almost 150 Facebook fans—that’s an average of about 5 per day!  We’re quickly becoming a noticed voice in the Utah theatre community and we’re gaining a loyal following of readers. Visitors We have had 1,483 unique visitors making 2,848 separate visits to the UTBA site.  Compared to our first month, the number of both unique visitors and number of visits has risen by over 40%.  Visitors have viewed a total of 10,994 pages on the UTBA site (3.86 pages/visit or 7.41 pages/unique visitor).  The average person spends 2 minutes and 34 seconds on each visit to our site.  Page views are up 130%, pages per visit are up 62%, visits per unique visitor are up 58%, and time per visit is up 8%.  This means that we have more readers viewing more pages and staying longer on the site. Another sign of increased visitor traffic is that 8 reviews had more readers than the most popular review in February.  The most popular reviews for March are Pioneer Theatre Company’s Our Town, BYU’s As You Like It, Spanish Fork’s The Wizard of Oz, Mortal Fools Theatre Project’s The Glass Menagerie, and BYU’s Blood Wedding.  Unlike last...

Read More

UTBA stats from our first 30 days of existence

Wow! Sunday was UTBA’s 30th day in existence. So, to show you how much we’ve grown, here are some stats from those first 30 days (mostly courtesy of Google Analytics). We think that you’ll find this information interesting because it paints a picture of the types of readers that UTBA is attracting.

Read More

Let’s Chat